Ok, I've Gained a bit of Exposure - Now to Try and Sell Online.

I think every photography that wants to make a living has embraced the challenge of making money, starting your business, and getting your name out there. This is definitely in my life right now. There are so many choices to be made.

I have had my website up for about a year and a half, maybe a little longer with just my portfolio. Meaning a place that has my photos just to look at. There is not a button to click to purchase any photo.  I did have that in the beginning with my photos linked to Fine Art America's website. I then unlinked everything. I didn't like how there are so many sites one has to go to just to buy a photo from me. In regards to my website in general I redesigned it so it was less complicated overall. I am happy with the changes so, now I am on the quest to make buying a photo from as simple, and easy as humanly possible.

My web-host is iPage, and it does have a "shopping cart" option, but with the nature of photos, and the varieties a person could want a photo printed is way too much for the format that they offer. And to be honest I don't want to limit my potential customers. If they want a canvas, they shall have it! If they want a 5x7 matted print well than dammit let them have it.

ok, ok, jokes aside, in all seriousness I want to give my customers options, and buying freedom. (some say they may be a bad thing- eeeek!)

Now with my new decision to tack on the buying option to my website I'm finding that this is a lot harder. Currently, I am looking for a web-host that specializes in working with photographers(which there are a ton out there.) Ya know nice galleries, options to be creative, and design the site you want with flexibility in your gallery options. Now, add the printing on demand feature the array of web-hosts to choose from comes down form hundreds to just a handful. I've done a bit of days worth of research. The print on-demand option if anyone isn't aware is just being able to have the customer order a print off your site, the web-host will take that order pass it on to one of the labs they are partnered with, make whatever the order may be then ships it out to the customer.  All the while you don't have much work to do, besides making sure your website is great, and easy enough to order from.

What I'm finding with some sites is there are some that take commission, some don't. Annual prices vary(all being pretty expensive at least for someone just starting out.) Some more customizable than others, some too many details to try and figure out.

I guess my top choice is Smugmug.  It seems to be my best option. I was on there for hours one day trying to figure out how to change certain background colors of my page!! Once I got it down it was okay. Even so, not as easy to change anything design wise like iPage is for me. But looking back to when I first started this website endeavor iPage took getting use to as well.

Some people think that Fine Art America is a good print on demand site, it's pretty much your cheapest option. Free printing options under 30 photos. if you want unlimited on-demand printing it's a $30 membership annually. Which isn't bad, but I'm extremely picky. I just don't like how I can't customize my page. I also feel like having everything being able to be done entirely on just my site legitimizes my business a little bit more, if not to my potential customers at least to me in my own little head. Hey, it's the little things, right?

There are others, but I'm not going to review every last one. One blogged helped me out though. Check that out here if you want more info on these type of sites. This person has a lot more experience than I do.

I'm definitely not the best at all this website/web design stuff, but I can hold my own for the most part, but this search started to be a bit overwhelming. The more I researched it, it slowly started coming together. I will keep everyone posted on what I go with, and when I have the buying option on my site.

Wish me luck!  

Pictures are Taken, then You Never Look Back?

I know like any photographer out there we take tons of pictures!! Our camera for the most part is by our side at any moment. You may consider that camera more than just a prized possession, I know I do. The camera is an extension of who I am, how I feel, and how I express myself. I'm sure there are those out there that completely agree. Sometimes when you feel like you have nothing at all, or anybody in the world, you know you at least have your camera.

Why do we take photos? I have other posts in here that explain why I take photos. Simply put, I see an instance, and I MUST freeze that moment forever. I want to look back, and remember that day.

After all the beauty of the day out taking hundreds of photos, you head back to our hotel room, or your home, or wherever to upload them to the computer. You than sift through, pick and choose which one you want to prepare for the client, website, or get ready for printing, whatever the case may be. It doesn't end there. Printing the photos? Well than you have to think about the matting, framing, where to hang it, sell it, or what gallery or show to put it in. Still, it doesn't end there. Running your own business? Than there are numbers to crunch, things to log, and organizing that needs to be done.

I say all of this because there is a lot of work involved. Taking the pictures is the fun part. All of the aftermath is what some of us call homework. I do love the end result, but if you're like me you're probably still dong this on the side, or you have at least been in my shoes. I already have a full time job, working way more than 40 hours a week, and sometimes looking back at the photos I took becomes too much of a time issue. I might not have the time to do that whole line of responsibilities. I find time whenever I can, but photos I have taken years ago are still waiting for me to review, edit, and to be shown to the world...or at least the people I care to see them.

I recently have been looking back to the photos I never touched, or given a second glance at, more often. I have to say I am happy I did. Some of my best work is coming out of this. My love for creating panoramas is being expressed more, and more. I recently did two panoramas. Both taken 2 or 3 years ago.  I think I have another one as well, but I need to put my logo on it. I have a few final touches I need to make before posting it to my website. It's another panorama from Alaska that I LOVE, so I have been taking a lot of extra care with it.

Sometimes when I re-visit folders of photos I took years ago and want to put together a panorama I think "Why the hell did you shoot it this way?" I can see my own progression in shooting, as well as getting better at seaming panoramas together, and faster I might add.

There are also photos I have re-visited time and time again, but chose not to edit. Sometimes I look at the series of shots ready to be seamed together for a panorama, and just feel overwhelmed. The "I cant do this" feeling comes into play. Or the "How the hell am I gonna put this together?" Or this one: "How long is this going to take me to edit?" I keep looking, and still not ready to tackle certain photo "Beasts" to word it that way. haha. The ones I just edited were those "Beasts." I was finally at a state of mind, or experience where I felt I was ready to put them together, and post them for everyone to see. I have been told they are more strongest photos to date.

Sometimes things are shelved. Maybe there is a reason. You have to wait for the right moment to be ready to tackle those "Beasts."

Take a look at these, and other panoramas I have taken click here.

Realizing Selling Photos is Not that Easy.

As you may have read I had an Art Show at Mehu Gallery, and it recently just finished about two weeks ago, and I will say I was disappointed.

Before I get a little bit negative I will say that I had a few responsibilities here: 1. Organize the show. My feed back on that was great! A lot of people said I did a really good job in coordinating the show. So, I am very happy about that. It all came together nicely. I was nervous all the way through because it was my first go at this whole art show atmosphere. 2. Be a participating artist. I did in fact show 4 of my photos. It was a really big deal to be seen in the NYC scene.

While those were my sole responsibilities I had other expectations. I wanted to sell at least one of my photos. I didn't meet my expectations. I am being hard on myself for this. I guess when things don't go the way I expect them to I get really bummed about it.

My boyfriend says that I should feel proud of myself because of what I did accomplish. I learned SO MUCH from this whole event.  I couldn't imagine beforehand how much I would learn from all of this.

So, what did sell? The gallery owner did make money. I am satisfied with that as well because he invested in us. He gave us all an opportunity to show our work, and possibly sell. I wanted for him to at least make the money back he invested in us. The entire show had about 25 artists. We each had about 3 to 5 pieces. That makes a little over 100 hundred pieces on the wall. Out of everything there were 5 sales. Thats a little under 5% sold. Once I found this out I was inquiring about average sales for any show in NYC. I was told that this was pretty much normal. Anymore than 5% is doing REALLY well. After that piece of information I was less bummed about not selling anything.

I then realized how much work I'd have to do to actually/probably just sell one photo.

I did have that feeling of being a failure for a bit. There were some really great work displayed, and those didn't even sell! It really put things in perspective for me big time. I have my work cut out for me. Makes me wonder about my original plan to start doing Art festivals. Thats is going to be tough, but I still want to do it.

I do need to get more exposure. All in time. What I do want to do is get all my panoramas together print and frame all of them. I love them!! I am working on one now. They take so much time, but the end result is so great.

There is another show in January-February. I do intend to do something for that. I think we are allowed only one piece though. I am working on a square one. I edited it already, but thinking about framing now. I usually do 8x12 photos, and doing a square piece is challenging for me thats why I am choosing to do that format. I like experimenting with different things. It's good for ya! lol

When I sell my first piece I'm going to be very excited thats for sure.  Selling isn't everything. I have to remember to go by my saying: Don't Chase the Money. You'll be disappointed. 

Art Show Opening Reception.

It finally happened! The art show I have talked about for a few months now is finally all organized, hung, and up for everyone to see! I even got through the reception with the help of my great socially attune boyfriend of course. I still don't know many people from the Salmagundi club, it's a very uncomfortable situation for me. I tend to get really nervous, and become a major introvert when it comes to these types of things where I barely know anyone. But I was a major part of the show happening. I was the organizer of the show, and I am very proud of that. I will say doing the art show, and actually being at meetings, and being actively involved are all steps of getting to know more people in this community. I know it will become easier. It will take a little time, but it will all work out. I feel confident about that.

Outside of being super nervous, and the organizer of the show, I also participated in case some people didn't know. I hung four of my photos. One frame I am not too happy about. The middle one from the line of three. I thought for sure it would work, in my head it did, but than I got the frame...and hated it. I thought that it would grow on me thats why I didn't change the frame, but it didn't grow on me. At all. I think it's my worst one.

I really love the old tin wall that Herve, the gallery owner, has in the gallery. The other side being brick. I hung the other rose on the brink wall. I love the brick! It looked great with my white frame. We initially tried to hang it on the white tin wall, but it looked horrible!  I'm glad that we moved it. The brick compliments the picture well. That's what I love about the hanging process. Something goes better on other walls, some go better with other pictures next to it. It's like a puzzle you have to put together. We were able to get the works of over 20 artists up in this gallery. The Mehu Gallery is not like a regular gallery with just super white walls with nothing else. This gallery has a lot of history and personality for sure. Herve Mehu's Gallery has been in business for 30 years. Amazing. Absolutely amazing to me.

I got a number of compliments on my photographs. I was very happy about that. People really like the roses. I love them too. I loooove my purple rose! I never know what to say except "Thank you" when someone compliments me. I have to work on the small talk. I should bring up where I took it. I took those photographs in a wine vineyard in New Zealand. I'm sure that was a really good point, but I was too nervous to open my mouth. I really gotta work on that. I was also complimented on organizing the show...again I have no idea what to say. I find it simple really. Only because I feel like it wasn't that much of a bother. A ton of emailing, some phone calls had to be made, some visits to the city, and the gallery. When I write it out it does seem like a bit of work, but I never saw it that way. Maybe because it was something I wanted to do. I remember months ago in June, Patricia mentioned she knew Herve had a gap in his calendar before his next show in the fall, and brought it to us (The Junior scholarship group) if we wanted to do a show. Of course we all said we wanted the show. She than said we need someone to organize it. I jumped on it because I knew I wanted to learn more about this whole process. I'm so glad I did this, and stepped up. I hope I am forming a good reputation for myself. I mentioned to my boyfriend how I wouldn't mind just being known by name. "Oh, that Amber Sherman knows how to organize a show, we should work with her again." I def have no problem with that.

The reception was a success, very busy, a lot of artists were there, a lot of members from the Salmagundi Club as well. I was very happy about everything. I guess as an organizer you are always nervous no one is ever going to show up. I always had that anxiety when it came to planning events, my own parties, socials for the co-ed Fraternity I was in, and family gatherings too. I always worry. I know people commit all the time, but than never show up. So, I never trust the word of anyone. I can't help it. People say a lot of stuff. I even had artists commit to being in the show but than back out the day before hanging for this show. Which kind of upset me, but those things will happen of course so, I didn't let it bother me more than a day or two. But will I forget those artists that backed out? Def not. I always take note of those things, but I cant really help that, those things stick out in my mind. People who commit, and keep their word, and than those who are just flakes. I'm sorry, but everything you do regardless of situations are logged in a person's mind. I guess that's a lesson for artists out there. If you commit, follow through! Your reputation will flourish in such a great way, or you'll be known to not be dependable. Which I would hate to be known as that kind of person.


After awhile of being there I started to warm up, and be a little more social, thats why there's wine, right? haha. I got to talk to the President of the Salmagundi Club, and he was very happy with the show! He wants to make this an annual event. That in itself makes me extremely happy. I was the organizer of the first show that is the beginning of a tradition. I love being part of something bigger than me.

All of this has been a great learning experience. I learned so much just from this show alone. I loved the whole experience, even the annoying parts Hahaha. I couldn't do anything without the help of Patricia! She's amazing. She hung most of the show. I, and a few other artists helped Patricia hang the show, but she knows her stuff! I am very grateful for everyone's help.

There is something about seeing your work on the wall of a gallery. I feel like I came so far! This was my plan, and it happened. I am so grateful, and proud of myself. I can't really describe it. Going to the reception makes it a celebration of that, you actually feel the accomplishment, and there's a good closure. That "I made this happen" feeling, and now the day is finally here. It's great. :-) 

Now to get ready for the winter show at Salmagundi. No idea what my role will be for that yet. Let's see what happens. 

Naming Your Artwork

OY! This process is the most difficult! Well, at least to me. Naming photographs is so tough. I took the picture, I felt something. Now, to put a label on that?? I don't know. I am always hesitate to name in fear of being cheesy. I definitely don't call myself a writer (I know, I know I have a blog, and I write...But I don't consider that writing. Don't ask me why.) I am not good with words. What I find is that I am a fan of the one word label. I feel like sometimes...most of the time one word is enough. I do it with my Youtube videos too. I have a weekly (well...I try to post weekly lol) topic show called "Take it all in Thursday," and I usually label the topic with just one word. I have "Boredom," and "Failure," "Appreciation." You get it. I do it a lot with my photos, my short films, and other things I have to title. Even in college, I think all my projects, and student films were all one word titles. Seems to work for me. People get it. If I use to many words I risk getting too controlling in what people might think of the piece themselves. Maybe thats my problem, the fear of being too controlling of the viewers mind. The title will shape thought surrounding the work. Art is open for interpretation.

This comes up because I have an art show coming up! I never gave this one photo a name that I am entering into the show. Shame on me. I do remember looking at it often thinking "hmm...I don't know what to call this one." All I knew was it was a photo I liked. Hell, I didn't even consider it a show-able photo until my boyfriend happen to see it, and say, "Wow, let me see that one!"

I really have to sit down, and analyze how that photo makes me feel, and run through a lot of titles to finally give it a name. Does any other artist find this the most difficult? I thought finding a printer, and framer was hard, or editing a photo was tough. Not as hard as giving the work its title.


I finally gave this photo the title "Light on the Unknown"

I posted this picture before when I first decided to put it on my website, but now it has a name! I remember the day I took the picture, it was soooo dark going down those stairs. It was kinda scary, not gonna lie, but than we got to the window, and it felt like "ok this is do-able even though I have no idea what I'm getting into." So, maybe the title is a bit literal, it fits though. A title I am happy with. :-)

And for people who are curious about my youtube click here!

Fake it Till You Make it??

That phrase is a funny one...at least I think so. Some people live by it, but I always felt that in a way a person would be lying to get where they want to be. I thought to live by that phrase you are just in this continuous mode of not being who you actually are.

...but I have in fact used this philosophy.

Start calling me a hypocrite right abouuuuuut.....NOW!

In the creative field, be it fine arts, film industry, or even marketing, whatever you decide to put in the creative block, not many opportunities are given. You somehow have to prove yourself, and provide evidence that "Yes! I have done this job successfully before, and I can deliver with this next task!" Hell forget the fact that I said creative field. All of this can apply to the job market in general.

All I know is no matter what a person has to start somewhere. It is so aggravating to see so many job posts saying, "Requires 3 to 4 years of experience" but it was labeled entry level? huh? Did I miss something here?

I cant speak for all fields, but I know in the photography, and film industry they abuse the whole intern system. All professionals say that "You're going to eventually have to do free gigs, you cant avoid it." What? This is where half the people who had dreams in the creative field say "Fuck!" Working for free? Who honestly has the time? People have rent! And probably about 8 or 9 other bills. Who knows? I don't know everyones situation. This is also why you have a ton of people working in job that they absolutely loathe!

**I will make a small comment on the interning problem. Yes, people abuse it massive, but if you have a full time job, and you have extra time, taking on a free gig on the weekend here and there wont hurt. Or even in my case with this art club, I set up the art show that I will be in next month. I def did not have to take on that responsibility, but it was for sure in my best interest. Nothing is easy, but hard work pays off. It may not feel like it now, but it will. I can promise that.**

This is where the phrase comes into play. I'm not going to suggest lying on your application or resume. I don't do it. Not to mention the fact that its a federal offense...right? "Fake it till you make it," let me tell you it can go wrong, and downhill very fast for you if not executed correctly, or if you don't have enough common sense to make the right moves. Once I realized that I had that whole quick learner ability thing I knew what that phrase meant. It's not even lying. I guess it is really knowing your limitations. What you can handle and take on? Its all about knowing your talents, and your ability to pick things up.

I think the difference in my thought process about this is that fact that I use to be given a task, and would tell that person "yes," or "no" if I could do such task. Now, I think about it a little bit more, and try to scale if I can try to do it if it is something I've never done before. **side note: When I have to tackle something I've never done before I get a massive amount of anxiety. Of course I don't show it, I research the shit out of it, and figure it out. ** Once done I just gained experience, and learned something new! Well damn, that whole process of "fake it till you make it," worked! The person that gave me the task or whatever, is pleased, and now knows I have that certain skill without even knowing that I never once did such a task. Now you have the potential to be promoted, or when you switch jobs that manager, supervisor can vouch for you on even more levels, and skills!

I bring this up because I'm finding myself tackling a lot of things that I never have done before, and finding out that I'm not half bad at doing them. I guess I say "ok, I'll do it," to a lot of things without even doubting that I can actually do it, even though I never have previously. The "ok, I'll do it," method that I have acquired in my everyday life is building my skill set. I guess I am using the "fake it till you make it," method as well, but I see it as just having the confidence level in myself to take on new things. I'm not scared to learn new things, or at least try things on my own.

Confidence goes a looooong way in any career path. Isn't that the foundation of "Fake it till you make it?" I do so believe.



So, people have confidence, and I guess I can say, "Fake It Till You Make it!" 

...Just dont lie. lol

My First Major Art Show

I had a previous post discussing organizing an art show/exhibition. I have to tell you that it has been such an experience to actually co-ordinate a show, for myself and a large group of included artists. I learned a bunch about how to set one up, and a bit about the Art Gallery business. All of it being very useful to me, and my long-term goals.

My title "My First Major Art Show" is just that. I entered my photos a couple of years ago into a small Buffalo gallery for holiday art show. I entered two of my favorite pieces, the show was juried, and the fact that I was accepted into it was such a big thing to me. I was super happy about it. The show was up for a month, but I didn't sell anything. That kinda broke my heart to be quite honest. I was super green to the whole fine art world. I couldn't expect to sell anything that quickly...right?

A lot went through my head. I had a number of questions. Did I price my items too high? Did I make the right decision printing them on canvas? Did I pick the right photos to print to begin with? I feel as though all of this is a hit or miss. Could I even say it's a lot of trial and error maybe? What I do know is everything takes a lot of practice. The one thing I like about myself is I keep going, and even if I feel down and out about what happened in the past I still press on, and try something else. I cant give up, and whatever it is you're doing(or want to do) you shouldn't either.

Why do I classify this art show coming up in September the "First Major" one? I tend to think NYC has higher standards. As I should, right? It's the epicenter for art. Some can argue that, but if you want to test your art in a market NYC is the one to do it in. Buffalo is great, but in the art realm??? I'm not sure to be honest. I don't know how competitive that show was. If they accepted everyone, or if they actually selected certain people. Who knows? I saw that as no big deal, even though I was still happy to be in a juried show for the first time.

I have certain anxieties going into this new show for sure. Them being similar to what I thought after the Buffalo show. Did I pick the right photos to exhibit? Am I going to frame them in the best or most flattering way? Will I price them right? Will I sell anything this time around?? Will people like my work? Will I be anyone's favorite? The group I am exhibiting with consists of mostly painters. Which could be to a disadvantage, or a major advantage. That one I have no clue how to predict. It's definitely a lot to think about.

We recently just got the postcard/invite done, finalized, and printed. My name printed among the artists exhibiting. There's always something so special about that. I keep down playing it, and the whole art show altogether, but the other artists are extremely grateful I stepped up to co-ordinate, and secure this show for all of us. The president of the club I am associated with through this show also is very excited about this. Once I saw this:

"Looks good! Make sure the PDF goes to *** and *** for The *** website and the *** blog... should put the announcement on the face book page as well ... should also write a press release that can go out to places that list exhibition information.

Job well done!!!!!"

...I knew that this was a bigger deal than I anticipated. My boyfriend was super excited for me. I'm so happy to have support from him, and from my family and friends. I really wonder if I should get excited. Why shouldn't I? Maybe because I have such anxiety. I don't really know. 

As an artist it is really scary to have your work on display for everyone to see, and judge. It's basically you on display when you really think about it. I just picture myself standing on a lil stage, with my head wide open projecting on the wall all my feelings and thoughts for all to pick apart. I'm still going to go ahead and keep putting myself out there though. It's what you have to do as an artist, at if you want to make a living from it. Not everyone will like my work. I know that. Some will. I know that too. All Art is super subjective. Hopefully I do well at this show. I definitely have positive thoughts going into this. I know it may not seem like it because of the down play, but I really do. I'm just chicken. Haha. 

This is all very surreal to me. I'm more than grateful this is all happening. I think I worked for it. I think once I have my own Art show featuring JUST my work that might be a moment I wont be able to think is really happening either. It's going to happen though. I just don't know how I'm going to handle that. 

The show will be great. I'm looking forward to the opening reception too! The post card is below. I love it. Another member of our group designed it. I'm very happy with it, and the fact that all this is happening! 

Do you like your art?

More, and more recently with me being more active with my photography, and of course having more time to give my photography more attention I am noticing my response to my artwork.

Does every artist doubt their work? Do they question whether they can in fact call what they create, art? Is me asking these questions, doubting my ability, or is it me being humble? I can't call it. I'm never sure. There is a fine line between self doubt, and being humble. At least I think so.

Do arrogant artists exist? At face value that question seems really silly, right? Well, I don't think so, simply because I know quite a few artists that love painting, drawing, photographing, and so on, and they want to make a living doing what they love, but are never quite sure if they can succeed and make a living doing the those things. They love what they do, but never know if others will too.

I absolutely fall in love with some of my photos...well let me correct myself there...I love pretty much all my photos. Even the bad ones, the bad ones are needed to get better. They keep me shooting till I get that perfect shot I saw in my head. I've always taken pictures. It's just part of who I am. I have a few creative mediums, but photography is the one thing that is truly special to me. When I was younger I never thought "I wanna be a photographer!" To be honest growing up I never thought about what I wanted to be when I "grew up". My parents never really asked me. Buffalo, the town that is it, and the rough life my parents had, their goal for me was simple- Graduate HIGH SCHOOL! It may seem like a ridiculous thing, or too small of a goal, but where I'm from that doesn't happen as often as it should. Starting my own fine art photography business never really dawned on me till someone actually said, "hey, did you ever consider selling your photos?" That question, even though I don't remember who that person was that asked, stayed with me for weeks. I thought about it constantly. It made me think if I actually considered myself a photographer. I never really did. I was just a regular girl that liked to take pictures. I was more of a video professional, not a still photographer. I kept thinking, and looking over all of my photos. I wasn't sure. At this particular time, I was doing more film, and video work, and fitting in a still photography career was crazy talk! I kept on with the film, and video gigs, but I continued to take photos and wonder about the photography world that wasn't weddings, and portrait studios.

This confusion, or whatever you want to call it that was happening in my head was constant! Quite annoying too. I was in this constant state of wonder, so I began to research markets, and all types of photography. Thats when I found out...Yes! There's actually a market for what I do!! I did all of this research quietly. My boyfriend at the time didn't really have any idea what I was up to, but he always gave me such positive feedback on my photos. My family as well. Now, in my book those types of people do not count toward the validation needed for an artist. They all loved me....how would they tell me that my photography actually sucked? Who does that to their loved ones?? I knew they were going to tell me what I wanted to hear. Even though they always say, "Amber, if it was horrible I would tell you." Well, when you love someone you have the blinders on. I'm sure everyone knows what I mean.

Working on the ship being a videographer, I was surrounded by photographers too. We would always take tons of pictures, show off what we took,  and give feedback. It's what us nerdy photogs do! I kept getting positive feedback from them, and from most that I wasn't close to. The more distant of a relationship I had with someone, and the more positive, or the more they praised my photos, the more validating it was for me to believe: Yes, I take great photos.

I finished my contract on the Cruise ship, I came home to my parents for a couple of months. I always liked sitting down, and talking to my parents about everything, this time being no different. My mother hated how I was so far away while doing the cruise ship contracts, my dad too for that matter. If they had things their way I'd always live at home. My mom wanted me off the ship. She would always say, "Amber, you need to buckle down, and get a real job." Insulting as that sounds, and however upset I got from it then, I knew she was right. I was scared to bring up the photography thing. I always showed my parents all of my photos. They loved them. They would pick out their favorites, or tell me which ones they didn't care for. But overall they would say they were all great. I had the thought that I wanted to start selling my photos for awhile ever since that one person asked me if i'd considered it. To actually say it out loud was scary. I thought that people would think I was ridiculous.

I took the plunge, and I told my parents that I wanted to sell my photos, do the art festival circuit, and eventually enter work to galleries down the line. I had it all laid out in my head. My parents aren't in that kind of business, but they are involved in what I want to do and ask from time to time how everything is. My mom couldn't stop suggesting weddings. I'm sorry, but I don't want to make a career out of weddings/events. I can shoot them, don't mind them either, but I don't want it to be my focus.

My sister was great, she supported me in all of this. She helped me get a lot of this planned out. Helped me focus on a number of business items I needed to address. She was behind me 100%. That to me was great. Hell, she bought my domain name for me. Which yeah, its not a lot of money, but it was the first step to a giant thing for me. It was a push I needed at the time.

All the while I still am doubting if I can really make this happen. Can I sell my photos? Will strangers like my work? Are people going to feel the way I felt when they look at a certain photo? Not only those questions about my so-called audience/buyers, but my peers! What are other photographers going to say, or think? How do I stack up against them? Is my work "professional" enough?

Sometimes, I still feel like that at times, but I stopped caring. I have to trust myself. Once I was true to myself, and not nervous about how people were going to see my work, I actually got better. I felt it was more me, or at least I felt I developed a style.

A problem I have now is picking certain photos to print and frame for shows. I never know what to select! It's frustrating. I always ask people what are their favorite photos of mine. Thats helps, but its always funny to me because its always something I never expect people to pick. I have a few that I just obsess over. Like the one below. One of my all time favs!! Mainly because I love the dark purple! I know everyone wont like this one.

Everyone likes the original red one instead.

It took me a long time to realize that whole idea of how people are not going to like the ones I like. I also find it funny how some people end up seeing what I haven't put on my website, and they say "Oh, my goodness that's beautiful." Than it makes me take a second look. That's what actually happened with this one below.

I took the picture for a reason. I saw something. I felt something. For some reason I thought no one would like it. My boyfriend is really into that grunge-y, more abandoned style, and he really like this one above, so when I took a second look at my inventory I found this one below. I felt like I made a re-discovery. Sometimes when I take certain photos they are too dark for some people to like. But that just means I have to come into my own as an artist, be comfortable with my style, and who I am as a person.

Do I like my art? When I am alone, and looking at my photos I'm absolutely in love with everything I do on a photography stance. When people start looking at my work...that's another matter. The self doubt starts. I have to be confident, but I don't want to get cocky, ya know? I have to realize that not everyone is going to like what I do. Thats a given, but I also have to not down play my talent, or my eye for things in this world. I have to be proud of what I create. I love it, so I have to be proud. Duh, Amber!!  For other artists out there remember that you can't make everyone happy, so just start with yourself, and things will start to piece together the way you want it to!

Photo Books

I feel like photo books are a tricky thing. I don't know why though. Being an established photographer is hard enough, than having to deal with your work being published? I feel like thats a ton more work in an area unknown to me. Which just reminds me to research, and find out how this happens! ***Motivation in play.***

When I am in a book store I'm pretty sure I always end up looking at all these photo books. I love photography so, why not look at other artists work? It would be stupid not to. And that is why we as photographers take photos, to share what we saw!! I guess it is a sort of respect I have for other photographers. To actually look at their work, take it in, and think about what I am looking at.

My boyfriend happened to show me a book he had, and he said it was something he thought would interest me. It was a photo book, and a small one at that. I initially did the "oh, no." Don't ask me why I had such a weird reaction to this photo book at first glance.

The book is called "The Regulars."

Sarah Stolfa


The intro was hilarious only because it was so realistic with Jonathan Franzen's distaste for Philadelphia, and he wasn't afraid to show it. I liked the portraits. However, I must mention that portrait photography is not my thing at all. It's not my preferred style of photography at all. When I think of portrait photography I think of studio lighting, backdrops, sales, crappy poses, and the forced smile that one is supposed to make when the photographer says: "SMILE!" I'm into capturing someone naturally, avoiding the "Ham" aspect of portraits. I tend not to want to take pictures of camera-whores. People who throw up the some crazy fingers meaning whatever the hell it's supposed to mean, the duck faces, and the other crazy faces that are made to make pictures ridiculous. I am in love with photos where the subjects don't even realize they are being photographed. They happen to be in the zone at the moment, or truly have no idea a camera is around. When a person is aware that the camera is there I think it affects the outcome immediately. There are some grey areas to that though. If you have a person that honestly does not care if a camera is in front of them or not, and they can truly be themselves regardless...than my friends, you may have some special subjects! I get that feeling when I look at the portraits in this photo book. You can feel the real-ness of the photos. You can feel the stress of the day that the subject had that particular day, even the great day they had, or just how a certain subject looks at life. I found myself feeling a different way when looking at each portrait. I'd say she did a great job just based on my emotions alone.

A photo book has been something I have thought of, but thats an adventure I would have to thoroughly look into. I'd love to have my own work published! That'd be amazing to be quite honest. Although, sometimes I feel like I'm still an infant when it comes to being a photographer.

There is some research to be done, and I intend to look into this.

Organizing an Art Show

I wanted to give an update on my involvement in the Salmagundi club. This fine art club has a lot of committees. Since I am a new scholarship member I wanted to join the Junior/Scholarship member committee. I think being in a club like this one should be as active as possible. Yes, I am going to use the cliché phrase: “What you put into it is what you get out of it.” This phrase definitely rings true. I think, if you are accepted into a great club like this why not be as involved and as active as you can in EVERYTHING you can?

The committee basically decides what happens with the Junior/Scholarship members, for example putting on shows, setting up events, networking opportunities, I know you get it. A lot goes on. 

I was voted into Salmagundi in February of this year, and I went to the first General club meeting in April (any, and all members) than I was at the first Junior/scholarship committee meeting just this past June.  The committee head, Patricia Wynne, who, I will say is such a sweet woman. Her enthusiasm is contagious, and I love it! She mentioned how she had an opportunity to have our work in a gallery in NYC, because the owner had a block of time with no scheduled shows! This to me was a giant big deal. For those that might not understand why, I’ll explain.

Being a fine artist, and tapping into the realm of trying to get people to see, and buy your work is very hard. You need as much exposure as you can! That means art shows, art festivals, galleries, web contests, anything! There’s a lot of different ways to get your work seen.  I think a lot of fine artists want to make a living off their artwork, right? Well, getting your work in art shows, exhibitions, and galleries is one way to do it. 

I jumped to the chance when she said she needed someone to step up and help organize and contact the owner to work out details of the show. Now, I must tell you that I never have organized anything like this before, and I was nervous!! All I knew is if I want to own a gallery one day I needed to learn how all of this is done. I had to learn, and this was a great place to start! I told Patricia how new I was to the club, and how new I was to even the fine art realm of photography, and I had expressed how nervous I was about it. She was very comforting, and had a confidence in me. I don’t know, but she didn’t make me feel like I couldn’t make this happen.

Of course a lot of communication happens through emails. She gave me the gallery info, and told me I had to set up a meeting with the owner to discuss the show. I was at a loss as to what I should be asking him. Hahaha. I was busy, and I kept forgetting to call the owner. I finally did it last week. Not much time had past. I didn’t procrastinate too much. I called the gallery, and funny thing was, she was there. I spoke with her on the phone, and asked her really quick about the details I should be ironing out with him at the meeting. She gave a quick list, and I made sure to get all of that down so I didn’t forget.

I set up the meeting with the owner, and met up with him at the gallery Tuesday (07/16/2013) A small gallery, but he has been in business for 30 years. He must be doing something right. We discussed all aspects of the show. Some of the things to keep in mind when setting up an art show:

~How many pieces can fit in the space provided?

~Size limits of artwork

~Theme, if any

~Determine the commission the gallery gets from each sale

~Opening Day, how long the artwork will be up, and when it needs to be taken down.

~Invitation design, and when they need to go out

~How much time the gallery needs to display all the artwork

~When all artwork has to submitted to the gallery

~Price list to all artwork

~Printed bios from all artists

~Details of the opening (drinks/food/reception details)

~Mailing lists

Those were all the things discussed at this meeting. I definitely learned a great deal from this one meeting.

The Art show will be at Mehu Gallery.  Located at 21 W. 100^th street, New York, NY, 10025. Opening day is September 19^th, 2013. Artwork will be up till October 13^th. 

I’m really excited!! I haven’t decided what photographs to enter yet. I definitely will give it a ton of thought. The Junior/Scholarship committee is meeting next week so, there might be a theme, and there might not be one. Just in case before I decide what I want to enter I’ll wait to see if members want a specific theme/style/genre of artwork to be displayed.

I have to mention that Patricia being a friend of the gallery owner, and her being there when I called was funny enough,
but what this whole situation told me was that this committee, and the club was really to get us, the New Artist Members, the experience we are essentially looking for, and need to be successful artists. She could have just as easily set up this show herself. She provided the opportunity. It was up to one of us to step up. I must thank her for it, that’s for sure!

The Junior/Scholarship members have a show we have to set up to take place at the actual club.  Which is right on 5^th ave. We jury all artwork, and plan the show ourselves. The great thing about this show is that it’s a bit bigger, and all artists can enter artwork, not just Salmagundi members.  Another great thing is that it’s the first art show after the long awaited renovations are completed! We are the first show of the year, and the first to use the new gallery space in the club!

All this is very surreal to me. I love being involved, and having something like this to help me along my path to my own goals.  There’s a lot happening, and I couldn’t be happier.

Photographs: More than just a Moment.

I know that I have tackled the question of what makes a photographer. I get into a number of things that separate the fakes from the real deals. Now, I'm going to go a step further.

There are REAL photographers, than there are the photographers that change the world. These photographers are world renowned for a reason. They go way past the glamour. They have gone far beyond a comfort level many of us will never encounter, or understand. Their lives have actually been at risk. They go into the areas most wont.

Why?

Throughout my life, I have be able to see and do some great things. I set goals, and I achieve them. I remember how I set the goal to make it to Australia. Getting to Australia was a pipe dream. People from the lower east side of Buffalo barely get to the other side of town let alone to a country on the other side of the world! It was a long process, but I got there! I was extremely happy. I set out to do something, it was a hard road, but I finally made it. I was the happiest girl in the world. Once that happens, once goals are met I feel like something strange occurs within a person. I took care of me, I was having fun, doing what I wanted to do, but all I kept thinking was, "I want to do something that matters in the world." I wanted to, I don't know, make a difference, do something meaningful, or at least good ya know?  It was almost as if I was done living in my pleasure bubble.  I joined a conservation group while I was away on my exchange program in Australia. I got to plant trees! It was a small thing, but hey, trees are important!

That "I want to make a difference" feeling consumes several people around this globe. Photographers included. Successful photographers spend such a long time getting to their ultimate goal (whatever that may be) than they achieve their goals, and I think that's where the feeling to give back comes in.

How the hell CAN photographers make a difference in this world?

I've heard some photographers say, "Oh, all I do is just take pictures." I always hated to hear those types of things. I mentioned in previous posts how capturing a memory can really affect so many people. They'll have the memory for years to come. You, the photographer, created and made that image part of history. That person in their time of sorrow can look back at a loved one that has passed, and remember and re-live how beautiful they were. A person can be having the worst day of their lives, look at a picture, and feel just a little bit better. I will even go as far as to say that photographers have saved lives by preventing someone from committing suicide. These things, in fact have happened. If that isn't making a difference I don't know what is.

I went to a the NYC photo expo Fall 2012,  and I loved it! Of course I did. I saw a post card promoting this documentary about glaciers. The promotions kept mentioning how stunning the images were. I spent some time in Alaska so, I was immediately sold. I HAD to see this movie!! Without even knowing the true point to why this documentary was made. There was some specials screenings, I kept missing the ones they had in NYC. I kept checking where it would be playing. I finally saw it. I happen to find it late Sunday night (7/7/2013) on Netflix. I was tired, but as soon as I saw it, I was determined to stay up, and watch every minute.


The documentary was called "Chasing Ice." It is covering a photographer, James Balog on his mission to capture the current state and the continuing depletion of the world's glaciers. He has always felt very connected to nature, being able to capture it in a such an in-your-face way. But he also has done his research he gets into the science of it all. When you hear him speak in the documentary, his passion definitely comes across strong, and you begin to really feel how he feels. However, covering glaciers you're going to jump right into the Global Warming Controversy. Ya know, the whole... oh it was a big deal, but oh, now apparently scientists don't agree, wait a minute- there really isn't anything wrong with our Earth. Blah. Blah. Blah. I think the people who experienced Hurricane Sandy will beg to differ. I will refrain from getting too into all the crazy weather we have been having for the past few years. Balog sets out to actually document the amount the glaciers are receding. I could get into the science of it all, but I want you to watch it, and take it all in there. He wanted to take a picture once every hour (during daylight) for an extended period of time. I think he ended up doing somewhere around 3 years. and time-lapse all of it! Yes, its about an Ice survey. Yes, the images are absolutely breath taking. Yes, it was shot great. Yes, there is a great story here. BUT... what he does is provide crystal clear evidence of what is happening on our planet.



He was a photographer that wanted to show the world the problem. He wanted to alleviate all of the nonsense going around in the media, and maybe lessen the confusion that surronds this Global Warming issue. He wanted to make a difference. People dont know what to believe anymore, and he provided the proof. There are stills that are taken and you can compare one or two photos, but to see the evidence in this way hit a bit closer to home.

He's not the only photographer to ever do this. By no means. There are so many photographers' photos that have changed the way we have looked at social issues, and events happening on our planet. They've given the masses the reality check needed when the country was at war, and the American public was safely back home in their own little bubble totally oblivious to what is happening in the world wound them. They put the problems from around the globe right in the faces that refused to believe such horrible things were actually materializing, and lingering for years to come. They provide the shock value, and the dose of reality that needs to be had for the more advantaged in this country, and overseas.

Iraqi War Prisoner

Starving Child and Vulture

Napalm Accident Tragedy

The photographs above are famous for a reason. They are the reality no one wants to admit. There are a lot of things that exist in this world, and actions that are taking place right now that people do not want to realize. We have to live right?? We have to somehow be able to lead happy lives, be able to raise our kids, and think our children have a chance in this world. When I get to thinking about all the crazy messed up things in this world that are happening right as I type this, it is such an overwhelming feeling, and one of despair. It's because I can't fix any of it quickly. We all are part of the solution, and we can do small things to get to the goals we set for the world we live in. Whether its dealing with pollution, famine, war, or the climate change that is scaring the the crap out of everyone. We have to stop thinking "oh, I'm only (fill in the blank) I can't really do much." I don't believe that for a second. Each person is important, has a role, and affects a great deal throughout just a single day.

Never underestimate a passion, talent, or a love of something you want to do with your life.
Photographers don't just take photos, they directly affect the world around them.

The Photographer's Question

There have been hundreds of thousands of people... forget that... MILLIONS of people that find their art, and creativity in photography. People love it!! People have a passion for it. People see the world through a camera even when a viewfinder isn't lifted to their eye.

Something happens to a person once they snap the shutter, and they've captured a specific moment in time. Hell, maybe you dont feel that way about photography, but I do! Sometimes I just see something, an urge takes over, and I NEED to capture it. Even if it doesn't turn out to be the best photo ever I still needed to take that photo. I always go with my feelings when it comes to photography.

That relationship, or connection with pictures that I have probably comes from my parents. We've always put photos on our walls, either of just the family, or of a great sunset my father got to see while fishing. My mother always creates these cool scrapbook-esq pieces to put on our walls. I know thats where my love of scrap-booking comes from. There's just so much to do with photographs, and thats what makes this medium so great!

So, the passion is there. You have the creativity. Hell, you even have a camera. For those who want to become a photographer have to ask the question: How do I make a living doing this??

My generation has seen photographs go from just 35mm film to the whole Instagram situation! The transition to digital was mind blowing for everyone, I think. Everything became SO easy!!! Today, everyone is a photographer. Everyone that can get their hands on a smartphone and create an Instagram account, slaps some filters on their pictures calls themselves a photographer. Call me a snob, but I've had training in photography, and I feel like I've developed a style, and an eye for certain detail. I have practiced my photography, looked into techniques, ventured into what I think is art on a photography standpoint, and I'm sorry but Instagram?? If thats what in fact you are doing... YOU ARE NOT A PHOTOGRAPHER.

Being a photographer is far more than just taking a picture. Anyone can do that! Especially now, more than ever. So, what is it that sets the real Photographers a part from the fakes? Anyone can learn the equipment(depending on how quick you learn, and your ability to pick up on tech-y things.) We've already established anyone can actually take the picture. So, what do I think it is? There are so many out there utilizing our precious moments like our weddings, birthdays, anniversaries, and even our children to make a buck and to call themselves photographers. These are the things we want captured. We want to re-live those great moments. We want to freeze our child in time to remember how cute they were at 4 years old, especially when they become that horrible, rebellious teen. I'm sure several people have encountered the terrible class photos, family portrait, or even wedding photos where you ended up wasting thousands of dollars. When things like this happen that's when you know not everyone can be a photographer. Mainly because you're pissed that you got shitty photos out of the deal.

There are many different types of photography out there, and I'd like to think that the beloved "Long-Arm photography" as I like to call it, is not a type of photography, but just the thing that those instagramers need to fulfill whatever attention needs they have. We live in a world of instant gratification now, and Instagram is just the thing to satisfy the needs of the attention-whore. I wont even get into the duck-face and bathroom mirror photos!!

Long Arm Photography!! 

See, even I've done it. 

I will not say that everyone on Instagram is talent-less. I have seen some great things on there!! I have always said that it doesn't matter what equipment you use to be a great photographer. I've seen some crazy impressive equipment owned by a half-assed photographer and didn't really impress me with what they produced. I've seen amazing things come from people that could only afford a cheap point and shoot. So, equipment does not make the photographer!


The Photographer's question isn't, "How Do I make a living doing this?" Now, it's "Am I REAL Photographer?" A great photographer is humble, and know thats there is always room for improvement. They never get to cocky either. They always work hard with the equipment they have, and they go with their instinct, and feeling when they take a photo. A great photographer has immaculate attention to detail. It's the difference between a ruined photograph when a photographer doesn't see that bra strap, or a lop-sided tie, or the garbage-can in the distance of a great landscape. A photographer that sees the tiniest detail, and the big picture, all at the same time! Knowing your equipment is half the battle, it doesn't have to be a Leica, but whatever you are using make sure you know how to produce the best picture possible. Knowing how to work with what you have is a great skill, and I'll go as far as to say thats even a talent.

When I think about how I take pictures, and if I am in fact a "Real Photographer" I often wonder if I passed the bar, or are up to par, or whatever measurement you want to use. Do I measure it by how many people say they love my work? Do I base it off of how much I sell? I'm not really sure. I do appreciate the eye that I have. I think that composition, and whatever you put in that frame is the most important. It doesn't matter if you had a bad camera, you were freezing, and couldn't achieve a steady hand, or that person just photo-bombed your picture. If you have a vision make sure it makes the frame exactly the way you wanted it to.

Capturing a moment is one thing, but if you can capture that moment, the emotion, and make someone else, even a total stranger, feel that emotion years later from looking at it than it goes way beyond just snapping the shutter. When you can do that you can then say yes, I am a REAL Photographer.

I like the Black and White!

One on-Going Project I have going is this NYC black and white project.

So, what do I mean Black and White? When I look at things I feel like I always see things in photograph form. I can see the composition constantly. When I see a photo with my eyes, and the urge strikes "Yes, you need to take a picture" thats exactly what I need to do.

Sometimes while walking around the city on my everyday errands I see colors that just stand or POP out. For me, the color black is such a striking color, and very aesthetically pleasing to my eye. It's my favorite color. I dont know why. It just is. The color black happens naturally in a lot of ways in the city, and I wanted to capture that. I didnt want to make just make some regular black and white photo. I love black and White photography, but I wanted to find black and whites that were already there.

I'm real big on contrast too. I want things to be striking!! I love black and whites. I am really into the giant contrast between the two. I love the combination. To find that combination in the city is a bit more challenging. This project is definitely in progress. I think as I go along my end result may change, morph, and develop into something I am not aware of now. Who knows?? But thats the beauty of art!!

Here a few examples of what I mean. These aren't edited. Once I think I am done shooting this than I will go into my editing stage.

Those are just a few examples of where I am going with this. I really wanted to avoid the continuous picture of texts, signs, and things of that nature. The nails picture isn't really a Black and White per se, but I liked it. I may include the grey areas into this whole project. I'm not sure. I took the picture so, it has to be connected in some way. I'll find the connection down the line somewhere.

New Zealand Panoramas

I wanted to feature a few pictures that I just absolutely love!!

To start, I want to get into the whole panorama style. We all have seen the apps on the smart phones that do the piecing together to make 360 panoramas. We also have the point and shoot cameras that do that as well. I feel as though the whole environment of making absolutely everything easier makes a lot of things more insignificant, or at least just not as special. It also takes out the skill required to take great 360 panoramas. Don't get me started on the whole Instagram phenomenon. Now, everyone under the sun is a photographer, right? UGH!

All we have to do now is hold up our latest addiction called a smart phone. Swipe it across the room. Press a quick button, and in 2 or 3 seconds flat you have a brand spanking new 360 panorama photograph!! Dont get me wrong I love seeing them! I think Panoramas are awesome even if it is done with a smart phone. But I DO NOT use those apps!

When I first discovered how great a panorama photo is, I looked into how it was originally done before all of this smart phone business came into play.

Take your camera, make sure you have proper consistant prospective, exposure, and a damn good steady hand, or tripod. You later take all these photos(you usually take any where from 15-40 photos, depending on what you want to include. Sometimes even more) and than edit them together. There is specific software you can use that can seam all your photos together for you. I know photoshop has photo-merging. What I wanted to do was to seam everything together manually myself. My first panorama ... geez was that hard!! I knew I needed more practice shooting it, and also editing the seams! It's tough!!!

The above panorama was my first one. It was taken in Goa, India. Colva beach. It was shot as a complete 360, but because I wasn't really even with my horizon some pics trailed off and weren't aligned with the other photos and I wasn't able to get the ends in. I loved it, I picked such a hard location. The people made it extra hard to make sure it was a smooth seaming. I had a hard time with the sky too. You can see the inconsistent color, and exposure in the sky. The sky in photos for me is the hardest to seam together. Also the horizon is a bit lop-sided. Practice was needed!! It helped me shoot better the next time around.


Why did I want to go through all this trouble?? I don't know, I just felt I needed to learn this way first before jumping into some crazy software. I wanted to know how hard it was. Was it paying respects? Maybe. Paying my dues?? Most likely. There is a plus side to doing it all your self though. I am able to control everything, and not have to deal with the details of a software program to make very tiny changes. Cons: it just takes more time.

I have been taking a lot of photos to do panoramas. I have a page on my site that features them.

My Panoramas

I have been working on a big one!! I can't wait to finish it, and show everyone. It was taking me a long while to finish it. I was working on it for hours a day for weeks!! I finally decided to take a break from it. I will be getting back to it, and finishing it soon. I think taking a break from creative work, and going back to it is definitely good for the artist. Your mistakes become more noticeable, and sometimes you can see things a bit more objectively, which will only make your art better, or more of what you envisioned for it in the first place. ON the other hand it can morph into something greater than you originally though. Taking a break is never bad, well, at least not to me. Others will beg to differ.

My most recent finished panoramas are below. They have to be my favorite ones to date!!

This one was taken at the Otago Peninsula in New Zealand. An absolutely amazing place! I remember how I felt that day, and how lucky I was to see that! I felt like I was seeing perfection! I wasn't able to get an entire 360, but a pretty, damn good 180.

I really love this Panorama! It really has to be my top pick thus far. This wasn't a full 360 either. I could have made it a whole 360. The other side was beautiful as well, but there's a viewing area that includes railings, concrete and cement. I'm just not into showing that sometimes. I wanted this one to be just the view, not HOW we viewed it to be included. I am not against showing the entire real environment, but this one, I wanted it to be just the view I got to take in.


You can definitely see my progression, and growth when addressing my skill in panoramas. My first to my most recent, what a difference!!!

So, for aspiring photographers, even if you think you aren't any good at photography, or not up to par now, just know that you'll get there, and definitely get better!! Dont give up!!